New dealer auction site unhaggle.com is making the invoice prices available for free, instead of selling them as sites such as carcostcanada.com do, because it hopes the information will spur consumers to use its paid dealer auction service.

With the $99 paid service, the vehicle you spec out is sent out to the closest dealers around your postal code. The dealerships then bid their best price for that vehicle, or with options/colours close to it, over the next three days. At that point, you look over the offers, choose your quote and confirm it online with the site and the dealership with a $250 deposit online. This allows the dealership to start processing the paperwork without you having to be there, while the buyer can walk in with the quote and walk out with the car, with no haggling necessary