The Rijksmuseum in Holland had an idea:
Let's bring the art to the people and then, hopefully,
thew will come to see more - at the museum.
They took one painting of Rembrandt’s from 1642,
“Guards of the Night” and brought to life the characters in it,
placed them in a busy mall and the rest you can see for yourself!
http://www.youtube.com/embed/a6W2ZMpsxhg?feature=player_embedded